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Tuesday, August 4, 2009

How We Decide by Jonah Lehrer

Very interesting book. It discusses the instinctive versus thinking mind. There are pitfalls of the 'thinking' brain such as loss aversion and difficulty with high complexity. The book highlights that very experienced people, quarterbacks, poker players, have instincts which can be correct and these have to be relied upon in some brief decision window situations rather than the slower 'thinking' process. Nevertheless, other people in more life/death situations need to be mindful of pitfalls of their instincts and override them or disregard them, for example, in panic situations. In a way this book is a lot like parts of 'Blink' and 'Outliers' by Malcolm Gladwell, but somehow it seems more cohesively written.

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A few people coming to this post are asking if Lehrer is gay. Though he's somewhat cute, I believe he is married to a woman. Besides on his latest book jacket, he's obviously straight, wearing the horrific fashion faux pas of two tone plastic glasses frames.

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Lehrer has since had a big downfall because of made up information in his more recent book Imagine and rehashed/reworked blog posts.  This book How We Decide has been pulled by the publisher because of similar inaccuracies.

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