the upside of irrationality by dan ariely, rating: 8/10

Another in an almost series by Ariely on the topic of irrationality. It's strange how people act so differently from what you might logically reason they would act. Ariely investigates more or less subtle issues in this field. My short term memory fails me, but certainly if I were to encounter an applicable situation, I would say, "hey, that's just like what that guy said in that book."