The most valuable part of the book is the description of elements of improving creativity.
Having a more dominant right hemisphere of the brain is one thing that might not be altered (does a lefty automatically have an advantage here?). Being in a good mood could also be difficult to contrive.
But working in a blue room is condition which could be effected. So is having an environment encouraging lack of inhibition, yet allowing criticism of others, and featuring interaction with experts in various other fields. Just pretending oneself not to be an expert in a field is an interesting trick (prevents rejecting ideas out of hand).
Meanwhile the reader is treated to the secrets of the creative successes of Pixar, 3M and even Shakespeare.
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August 2012: It appears Lehrer made up Bob Dylan quotes in the book. I wonder why he would do that. To spice it up, I guess. How did he think it would get away with it?
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